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Converge

Client

Converge

Year

2021

Category

Education

Type of Work

Graphic Design

Web Design

Brochures

Promotions

Events

THE CHALLENGE
As Scotland’s largest company creation programme for the university sector, Converge act as a springboard to success, providing academic innovators with the skills, guidance, funding, and network they need to turn their big ideas into commercial reality. They chose Intrinsic to redesign their graphic materials which they felt were too dark and moody and didn’t project the best and truest reflection of the sector they were shining within.

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OUR SOLUTION
Crucial to a step change was the look and feel of the photography – increased brightness, smiles, colour, props and the injection of joy. It was important to capture the energy of the individuals and showcase that drive and zest. For impactful presentation we art directed the photoshoot to truly capture the spirit of Converge. It’s all about people and their energy.

 

THE RESULT
The stunning images were then applied to newly designed posters, videos, leaflets, brochures, ads, e-comms and a website – a diverse range of items with a rock solid continuity that shone wherever they were placed. The materials were simply un-ignorable in a year in which the pandemic cast a very dark shadow. Entrepreneurial spirit however, can never dimmed.

Screen Shot 2021-01-17 at 16.04_edited.j

© 2025 The Intrinsic Partnership Ltd

The Intrinsic Partnership Limited is a private limited company registered in Scotland with company number: SC535232.

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